The Belle-V Kitchen Blog

Belle-V Packaging Update

Belle-V packaging prototypes
Over the last few months, we’ve been exploring what packaging experience best complements the scoop. The team at LUNAR has put thoughtful intention into the design of the package – continuing to keep the main focus on the scoop itself as the hero of the Belle-V brand experience. With that in mind, we have kept our packaging to a minimum and have infused the right balance of functional elegance into the experience. Below are a few samples of our early prototypes. Although there's plenty of tweaking left to do, we are excited by the overall direction and wanted to share with our friends at Kickstarter. Drop us a comment or “like” it above.

You're Invited to the Belle-V Ice Cream Social!

The Belle-V Scoop at the New West Coast Design 2 exhibit at the Museum of Craft & Design

We are proud to announce that the Belle-V Ice Cream Scoop is now on display at the Museum of Craft and Design in San Francisco!

Our very own ice cream scoop is currently featured at the Museum of Craft and Design for their New West Coast Design 2 exhibit that runs through January 5th. The installation focuses on the design process and shows the Belle-V ice cream scoop from conception to completion. 

To celebrate our inclusion in this exhibition, Belle-V Kitchen will host an Ice Cream Social from 1pm - 5pm on Sunday, Nov. 24th.  If you plan to be in San Francisco that day, please come view the exhibit, see the Belle-V Scoop in action and enjoy some ice cream on us.

Admission for museum members is free.  General admission is $8, Seniors and students are $6 and children ages 12 and under are free.

For more information on the museum or the exhibit, go to the Museum of Craft & Design's website -

Wired Magazine Covers Belle-V Ice Cream Scoop

Excerpt From Wired article: "The Belle-V started life as a homework assignment. Ulrich is a professor at Wharton, as well as the owner of one of the largest ice cream scoop collections in North America, and was teaching a Massive Open Online Course (MOOC) on product development. Looking to illustrate his lessons with practical examples, he found his muse in the freezer chest and decided to reinvent the simple scooper...."

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Belle-V Founders Talk with KickStarted

Recently, Belle-V Kitchen's three founders chatted with the host of Kickstarted, Jason Cooper.  Dr. Ulrich, Alan Cook and Gerard Furbershaw talk about launching the Belle-V Ice Cream Scoop on the popular crowd-funding platform.  The Kickstarted audience also gets some insight into the Belle-V Kitchen design process and marketing best practices from our seasoned experts.