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Belle-V Packaging Update

Over the last few months, we’ve been exploring what packaging experience best complements the scoop. The team at LUNAR has put thoughtful intention into the design of the package – continuing to keep the main focus on the scoop itself as the hero of the Belle-V brand experience. With that in mind, we have kept our packaging to a minimum and have infused the right balance of functional elegance into the experience. Below are a few samples of our early prototypes. Although there's plenty of tweaking left to do, we are excited by the overall direction and wanted to share with our friends at Kickstarter. Drop us a comment or “like” it above.

You're Invited to the Belle-V Ice Cream Social!

We are proud to announce that the Belle-V Ice Cream Scoop is now on display at the Museum of Craft and Design in San Francisco! Our very own ice cream scoop is currently featured at the Museum of Craft and Design for their New West Coast Design 2 exhibit that...

Wired Magazine Covers Belle-V Ice Cream Scoop

Excerpt From Wired article: "The Belle-V started life as a homework assignment. Ulrich is a professor at Wharton, as well as the owner of one of the largest ice cream scoop collections in North America, and was teaching a Massive Open Online Course (MOOC) on product development. Looking to illustrate...

Belle-V Founders Talk with KickStarted

Recently, Belle-V Kitchen's three founders chatted with the host of Kickstarted, Jason Cooper.  Dr. Ulrich, Alan Cook and Gerard Furbershaw talk about launching the Belle-V Ice Cream Scoop on the popular crowd-funding platform.  The Kickstarted audience also gets some insight into the Belle-V Kitchen design process and marketing best practices...