The Belle-V Kitchen Blog

Wired Magazine Covers Belle-V Ice Cream Scoop

Excerpt From Wired article: "The Belle-V started life as a homework assignment. Ulrich is a professor at Wharton, as well as the owner of one of the largest ice cream scoop collections in North America, and was teaching a Massive Open Online Course (MOOC) on product development. Looking to illustrate his lessons with practical examples, he found his muse in the freezer chest and decided to reinvent the simple scooper...."

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Belle-V Founders Talk with KickStarted

Recently, Belle-V Kitchen's three founders chatted with the host of Kickstarted, Jason Cooper.  Dr. Ulrich, Alan Cook and Gerard Furbershaw talk about launching the Belle-V Ice Cream Scoop on the popular crowd-funding platform.  The Kickstarted audience also gets some insight into the Belle-V Kitchen design process and marketing best practices from our seasoned experts.