Excerpt From Wired article: "The Belle-V started life as a homework assignment. Ulrich is a professor at Wharton, as well as the owner of one of the largest ice cream scoop collections in North America, and was teaching a Massive Open Online Course (MOOC) on product development. Looking to illustrate his lessons with practical examples, he found his muse in the freezer chest and decided to reinvent the simple scooper...."